Sunday, March 7, 2010

SEO vs SEM – Which Is Better ?

Many people confuse in these two terms and use them in the place of each other but there is a difference between SEO and SEM. SEO is a component of search engine marketing . Seo is the act of optimizing a website for organic or natural search engine listings. Seo is one of the most cost- effective functions of a search engine marketing campaign , but it is only one element of SEM.SEO is the process of improving web pages so they rank high in search engines for a specific keyword phrase. SEO is divided in two categories on-page optimization and off-page optimization. On-page optimization it refers to every method you use that change the page code . Off-page optimization equals link popularity
SEM is the act of marketing a website via search engines, whether by improving rank in organic or natural listings, paid or sponsored listings or a combination of both or sem is the overall process of combining the two processes of search engine optimization and pay-per-click advertising.

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