Keyword :Keyword are the words which are use by the user in search engine queries or A word or phrase which is used when we search for a website in the search engines or directories.The meta keywords tag allows you to provide additional text for crawler or spider based search engines to index site along with your body copy. How does this help you? Well, for most major crawlers, it doesn't. That's because most crawlers now ignore the tag. The meta keywords tag is sometimes useful as a way to reinforce the terms you think a page is important for on the few crawlers that support it..The act of using keywords to get a web page higher up in Search Engine rankings is called keyword marketing .
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