This is what your surfers will actually see when coming to your site. There are many issues to consider when placing keywords in the text of your pages. Most search engines index the full text of each page, so it's vital to place keywords throughout your text. However, each search engine uses different ranking algorithms.The body element contains all the contents of an HTML document, such as text, hyperlinks, images, tables, lists, etc.These are general rules that everyone should follow:
#. Make sure your main page have your main keywords or keyphares.It has a higher chance of being indexed than your other pages, and it will be the only page indexed by some engines.
#. The H1, H2...........H6 tags are given special relevancy weight, and you should plan to integrate your keywords into your heading. You don't have to go extreme, just use one H1 for your most important keyword and two H2's - one for each of your secondary keyword phrases.
#. Bolding and italicizing your keywords at least once doesn’t hurt and actually gives you a very small boost.
#. When creating your content pages, keep the following four concepts in mind: Keyword prominence, proximity, density and frequency all are very important .
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